Wired magazine lists him as its patron saint, a flurry of books with titles like ''Digital McLuhan'' present him in a new light, and a generation grappling with the transforming effects of cyberspace, cell phones and virtual reality has begun to see him not as out of date but ahead of his time. ''Once exalted as oracular, Marshall McLuhan's theories now seem laughably inadequate as an intellectual guide to our times,'' one critic wrote in 1987, seven years after his death.īut in the last several years McLuhan has emerged from the dustbin of history to become a pop icon of the Internet age. ![]() ![]() Until relatively recently, the media guru Marshall McLuhan, with his gnomic pronouncements about ''acoustic space'' and ''cool'' media and ''square'' people, appeared to be a dated artifact of 1960's culture destined to go the way of tie-dyed shirts, Peter Max posters and Timothy Leary.
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